SCHOOL PROJECT IN 2019
Listerine can help prevent the suffering resulting from dental health problems.
The Internet is surely a great source of joy and information (Peretti 2019). When it comes to the target audience group - young adults, Internet is even more common. Whenever we have a problem, we think of looking it up in order to find a solution, or an answer.
For the concept, we wanted to address people’s fear and problems in a funny way. The initial idea is to show the audience that
by using Listerine, they will not have dental problems, therefore they will not be online searching for solutions.
In the final campaign, a little adjustments to increase interaction with the audience was made in the form of puzzle. Also, two more postcard ideas related to the big idea of 'Prevent' were brought out.
